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  <titleInfo>
    <title>Marketing y clientes</title>
    <subTitle>cómo conseguirlos, retenerlos y crecer</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ascher, Mario.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Buenos Aires</placeTerm>
    </place>
    <publisher>De los cuatro vientos</publisher>
    <dateIssued>2007</dateIssued>
    <edition>2ª ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>238 p. ; 23 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Mario Ascher.</note>
  <note>Incluye glosario.</note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Mercados</topic>
  </subject>
  <subject>
    <topic>FODA</topic>
  </subject>
  <subject>
    <topic>Estrategias competitivas</topic>
  </subject>
  <subject>
    <topic>Recursos humanos</topic>
  </subject>
  <subject>
    <topic>Tipos de marketing</topic>
  </subject>
  <subject>
    <topic>Marketing testimonial</topic>
  </subject>
  <classification authority="udc">658.8</classification>
  <classification authority="">A79</classification>
  <identifier type="isbn">9875644994</identifier>
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    <recordCreationDate encoding="marc">100804</recordCreationDate>
    <recordChangeDate encoding="iso8601">20241107184707.0</recordChangeDate>
    <recordIdentifier source="AR-ClEAG">1386</recordIdentifier>
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